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    Exam 7: Segmentation, Targeting, and Positioning
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    A Marketer Focuses on Several Commonalities Among All Consumers
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A Marketer Focuses on Several Commonalities Among All Consumers

Question 142

Question 142

Multiple Choice

A marketer focuses on several commonalities among all consumers. This marketer appears to be engaging in ________.


A) differentiated marketing
B) undifferentiated marketing
C) segmented marketing
D) mass customization
E) concentrated marketing

Correct Answer:

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