New World Releases Is Conducting a Business Analysis to Determine

Multiple Choice

New World Releases is conducting a business analysis to determine which of the many new songs available to management should be released. Sales must be estimated before costs can be estimated. Which of the following did your text recommend for forecasting sales?

A) considering the history of market opinions
B) conducting surveys of competitors
C) considering the sales history of similar products and conducting surveys of market opinions
D) applying the PLC concept
E) none of the above