Service Providers Must Consider Four Special Service Characteristics When Designing

Multiple Choice

Service providers must consider four special service characteristics when designing marketing programs. They are ________.

A) service intangibility, service heterogeneity, service inseparability, service variability
B) service inseparability, service heterogeneity, service intangibility, service variability
C) service perishability, service heterogeneity, service inseparability, service variability
D) service heterogeneity, service perishability, service inseparability, service intangibility
E) service variability, service intangibility, service inseparability, service perishability