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Helene Curtis Began to Market Shampoo for Normal Hair

Question 3

Multiple Choice

Helene Curtis began to market shampoo for normal hair. In an attempt to increase profits and use excess market capacity, Helene Curtis then marketed shampoo for oily hair and colour-treated hair. This is an example of ________.


A) line filling
B) social marketing
C) a shopping product
D) an unsought product
E) people marketing

Correct Answer:

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