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    Principles of Marketing Study Set 7
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    Exam 8: Products, Services, and Brands: Building Customer Value
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    A Company Can Stretch Its Product Either Upward or Downward,but
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A Company Can Stretch Its Product Either Upward or Downward,but

Question 95

Question 95

True/False

A company can stretch its product either upward or downward,but not both directions.

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