During a Meeting, Senior Executives of a Consumer Products Company

Multiple Choice

During a meeting, senior executives of a consumer products company tackled the problem that they were late in detecting several consumer trends, such as the trend towards using see-through plastics in kitchenware. While trying to determine the source of this problem, one executive said:

A) The executive is engaging in groupthink.
B) The executive is being too creative.
C) The executive is acting as a devil's advocate when the situation calls for consensus.
D) The executive is engaging in escalation of commitment.
E) The executive is defining the problem in terms of a solution.