AmazonCom Leverages Relationships with Its Customers by Offering Them Music,videos,gifts,toys,consumer

Multiple Choice

Amazon.com leverages relationships with its customers by offering them music,videos,gifts,toys,consumer electronics and office products,among other product items.Based on the customer's prior purchase history,the company recommends related CDs,books or videos that might be of interest.This helps Amazon.com capture a greater ________.

A) value proposition
B) customer ownership
C) share of customer
D) social network
E) market share