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  3. Study Set
    Principles of Marketing Study Set 1
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    Exam 1: Marketing: Creating and Capturing Customer Value
  5. Question
    A Highly Profitable,short-Term Customer Is a ________
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A Highly Profitable,short-Term Customer Is a ________

Question 135

Question 135

Multiple Choice

A highly profitable,short-term customer is a ________.


A) true friend
B) butterfly
C) stranger
D) barnacle
E) true believer

Correct Answer:

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