Multiple Choice
________ involves adapting a firm to take advantage of opportunities in its constantly changing environment.
A) Long-range planning
B) Short-range planning
C) Annual planning
D) Strategic planning
E) Environmental scanning
Correct Answer:
Verified
Correct Answer:
Verified
Q15: 'Doing the right things' (strategy)is more important
Q16: A sound marketing strategy begins with _.<br>A)positioning<br>B)customer
Q17: A company wants to practice effective positioning.To
Q18: Which of the following is NOT a
Q19: Which of the following is NOT a
Q21: When designing business portfolios,most companies are well
Q22: Mission statements should both fit the market
Q24: The process of customer value driven marketing
Q25: Business portfolio planning involves two steps: _
Q91: In SWOT analysis, strengths and weaknesses refer