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  3. Study Set
    Principles of Marketing Study Set 1
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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, value and Relationships
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    Each Department in a Company That Carries Out Value-Creating Activities
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Each Department in a Company That Carries Out Value-Creating Activities

Question 131

Question 131

Multiple Choice

Each department in a company that carries out value-creating activities can be thought of as a link in the company's ________.


A) market development
B) product development
C) business portfolio
D) value chain
E) value delivery network

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