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  3. Study Set
    Principles of Marketing Study Set 1
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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, value and Relationships
  5. Question
    ________ Is the Place a Product Occupies in the Consumer's
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________ Is the Place a Product Occupies in the Consumer's

Question 43

Question 43

Multiple Choice

________ is the place a product occupies in the consumer's mind relative to competitors' products.


A) Product placement
B) Product position
C) Market segmentation
D) Market targeting
E) Product promotion

Correct Answer:

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