The Multi-National Firm,Johnson and Johnson (J & J),manufacturer of Consumer

Multiple Choice

The multi-national firm,Johnson and Johnson (J & J) ,manufacturer of consumer toiletries and commercial medical devices,regularly donates significant sums to more than 650 different programs worldwide.While J & J's donations go to very diverse organisations,there is a clear giving philosophy that fits with J & J's core business activities.Recipient organisations must be engaged in programs that improve lives or reduce disease.J & J's donation policy is an example of ________.

A) corporate sponsorship
B) tax deductible donations
C) cause-related marketing
D) advocacy marketing
E) social marketing