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    Business
  3. Study Set
    Principles of Marketing Study Set 1
  4. Exam
    Exam 5: Buyer Behaviour: Understanding Consumer and Business Buyers
  5. Question
    ________ Is the Most Important Consumer / Buying Organisation in Society,and
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________ Is the Most Important Consumer / Buying Organisation in Society,and

Question 20

Question 20

Multiple Choice

________ is the most important consumer / buying organisation in society,and it has been researched extensively.


A) Family
B) Social class
C) Membership group
D) Subculture
E) Reference group

Correct Answer:

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