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    Principles of Marketing Study Set 1
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    Exam 5: Buyer Behaviour: Understanding Consumer and Business Buyers
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    A ________ Is a Need That Is Sufficiently Pressing to Direct
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A ________ Is a Need That Is Sufficiently Pressing to Direct

Question 78

Question 78

Multiple Choice

A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction of the need.


A) stimulus
B) motive
C) culture
D) perception
E) tradition

Correct Answer:

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