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    Principles of Marketing Study Set 1
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    Exam 5: Buyer Behaviour: Understanding Consumer and Business Buyers
  5. Question
    The ________ Is Someone Whose Views or Advice Carry Some
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The ________ Is Someone Whose Views or Advice Carry Some

Question 66

Question 66

Multiple Choice

The ________ is someone whose views or advice carry some weight in making the final buying decision.


A) initiator
B) influencer
C) pester power
D) user
E) buyer

Correct Answer:

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