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    Exam 5: Buyer Behaviour: Understanding Consumer and Business Buyers
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    The Person Who Ultimately Makes a Buying Decision or Any
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The Person Who Ultimately Makes a Buying Decision or Any

Question 110

Question 110

Multiple Choice

The person who ultimately makes a buying decision or any part of it - whether to buy,what to buy,how to buy or where to buy - is the ________.


A) initiator
B) influencer
C) consumer / user
D) decider
E) buyer

Correct Answer:

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