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    Principles of Marketing Study Set 1
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    Exam 5: Buyer Behaviour: Understanding Consumer and Business Buyers
  5. Question
    When Considering the Roles Played by Individuals in the Consumer
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When Considering the Roles Played by Individuals in the Consumer

Question 54

Question 54

Short Answer

When considering the roles played by individuals in the consumer buying process,a(n)________ is a person whose views or advice carry some weight in making the final buying decision.

Correct Answer:

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