Multiple Choice
Having read an article about Honda's new super-efficient,low-polluting cars that are propelled by hybrid combinations of battery-powered electric motors and small gasoline engines,a buyer now wants to learn even more about the new car.In terms of the adoption process,The potential buyer has moved from ________.
A) evaluation to trial
B) awareness to interest
C) awareness to evaluation
D) interest to evaluation
E) interest to trial
Correct Answer:
Verified
Correct Answer:
Verified
Q16: When a consumer learns about a new
Q80: The customer can obtain information from _
Q81: _ describes changes in an individual's behaviour
Q82: According to some commentators,_ may not be
Q83: The person who consumes the product or
Q84: Information search is the _ step in
Q86: Marketers must be careful when tapping into
Q87: After purchasing the product,the consumer will be
Q87: The benefits of e-procurement include access to
Q90: Generally,the consumer's purchase decision will be to