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    Principles of Marketing Study Set 1
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    Exam 5: Buyer Behaviour: Understanding Consumer and Business Buyers
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    Of the Five Adopter Groups,the Cohort That Is Tradition-Bound and Is
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Of the Five Adopter Groups,the Cohort That Is Tradition-Bound and Is

Question 134

Question 134

Multiple Choice

Of the five adopter groups,the cohort that is tradition-bound and is the last to adopt an innovation is ________.


A) late adopters
B) late majority
C) laggards
D) innovators
E) early adopters

Correct Answer:

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