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    Principles of Marketing Study Set 1
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    Exam 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    Sanguine Services Practices a Marketing Strategy Where Its Limited Resources
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Sanguine Services Practices a Marketing Strategy Where Its Limited Resources

Question 80

Question 80

Multiple Choice

Sanguine Services practices a marketing strategy where its limited resources are used to go after a large share of two small niches.Sanguine practices which one of these strategies?


A) undifferentiated
B) differentiated
C) mass
D) concentrated
E) geographically dispersed

Correct Answer:

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