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  3. Study Set
    Principles of Marketing Study Set 1
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    Exam 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers
  5. Question
    ________ Marketing Tailors Brands and Promotions to the Needs and Wants
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________ Marketing Tailors Brands and Promotions to the Needs and Wants

Question 13

Question 13

Multiple Choice

________ marketing tailors brands and promotions to the needs and wants of specific cities,neighbourhoods and even stores.


A) undifferentiated
B) differentiated
C) Niche
D) Local
E) Variable

Correct Answer:

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