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    Principles of Marketing Study Set 1
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    Exam 7: Products, services and Brands: Offering Customer Value
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    Products That the Customer Either Does Not Know About or Knows
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Products That the Customer Either Does Not Know About or Knows

Question 37

Question 37

Short Answer

Products that the customer either does not know about or knows about but does not think of buying are known as ________ products.

Correct Answer:

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