The Creation of a Successful New Product Depends on a Company's

Multiple Choice

The creation of a successful new product depends on a company's understanding of its ________ and its ability to deliver ________ to customers.

A) competitors,distributors and employees;new styles
B) customers,brands and products;product images
C) customers,competitors and markets;superior value
D) product,marketing mix and marketing strategy;functional features
E) product life-cycle,legal responsibilities and social responsibilities;innovations