Multiple Choice
Which of the following is NOT a recommended method for companies to tap into their customers as sources for new-product ideas?
A) analysing customer complaints and questions
B) relying heavily on customers to know what types of technical products they need
C) working alongside customers to get ideas and suggestions
D) turning customers into co-creators
E) putting products created by their customers on the market
Correct Answer:
Verified
Correct Answer:
Verified
Q52: A product _ is an idea for
Q53: Distinguish between a product idea, a product
Q54: Packaging may also need to be _
Q56: Which of the following would lead to
Q58: If a firm can afford to retain
Q58: In the concept testing stage of new-product
Q59: A product _ is a detailed version
Q62: Simulated test marketing enables a company to
Q122: A product idea is an idea for
Q144: Companies need to pay attention to their