Telekom Communications Is Concerned About Test Marketing Its New Device

Multiple Choice

Telekom Communications is concerned about test marketing its new device.Which of the following is NOT a disadvantage of test marketing that would likely concern them?

A) Test marketing costs can be high.
B) It can take much time to test market.
C) Test marketing allows time for competitors to gain advantages.
D) People who are surveyed tend to tell less than the truth.
E) Test marketing does not guarantee success.