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    Principles of Marketing Study Set 1
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    Exam 9: Pricing: Capturing Customer Value
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    ________ Pricing Involves Charging Higher Prices on an Everyday Basis
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________ Pricing Involves Charging Higher Prices on an Everyday Basis

Question 107

Question 107

Short Answer

________ pricing involves charging higher prices on an everyday basis but running frequent promotions to lower prices temporarily on selected items.

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