The Hardware Retailer,Bunnings,is Positioned as a Low-Cost Retailer

Multiple Choice

The hardware retailer,Bunnings,is positioned as a low-cost retailer.It regularly advertises that it 'won't be beaten on price' and gives customers the undertaking that 'if you happen to find a cheaper price on a stocked item we'll beat it by 10%'.This is an example of which type of pricing?

A) penetration pricing
B) predatory pricing
C) signpost pricing
D) loss leadering
E) price matching guarantees