Multiple Choice
Disintermediation refers to ________.
A) a process of restructuring marketing channels in order to deal more directly with customers
B) a process of attempting to exert some control over complex and fragmented channels
C) a shift from conventional to vertical marketing networks
D) a synonym for direct marketing
E) the process of acting as a mediator in channel conflict
Correct Answer:
Verified
Correct Answer:
Verified
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