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A Feature of David Jones Is the Availability of Fashion

Question 11

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A feature of David Jones is the availability of fashion by high profile Australian designers.Some of labels carried by David Jones include Thurley,Bianca Spender,Camilla & Marc,Collette by Collette Dinnigan and Willow.None of these designer labels are carried by any other department store or fashion retail outlet.For David Jones,this is an example of ________.


A) national brands
B) selective brands
C) exclusive merchandise
D) repositioning
E) competitive blocking

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