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    Exam 11: Communicating Customer Value: Advertising and Public Relations
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    Which of the Following Is Responsible for the Shift in How
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Which of the Following Is Responsible for the Shift in How

Question 111

Question 111

Multiple Choice

Which of the following is responsible for the shift in how companies and customers communicate with each other?


A) Marketing
B) Television
C) Personal selling
D) Digital technology
E) Advertising

Correct Answer:

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