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    Principles of Marketing Study Set 1
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    Exam 11: Communicating Customer Value: Advertising and Public Relations
  5. Question
    ________ Consists of Short-Term Incentives to Encourage the Purchase or Sale
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________ Consists of Short-Term Incentives to Encourage the Purchase or Sale

Question 38

Question 38

Multiple Choice

________ consists of short-term incentives to encourage the purchase or sale of a product or service.


A) A patronage reward
B) A segmented promotion
C) Advertising
D) Sales promotion
E) Publicity

Correct Answer:

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