Multiple Choice
Game of Thrones and One News are both examples of ________,that is,specific media within a general media type (in this case,TV) .
A) alternative media
B) major media
C) media vehicles
D) media multitaskers
E) micromedia
Correct Answer:
Verified
Correct Answer:
Verified
Q41: Reach is a measure of how many
Q41: If the pull strategy is effective,consumers will
Q162: A term that has come to represent
Q163: You receive a report that says 68%
Q164: Integrated marketing communications encourages brand messages to
Q165: Measures of media engagement are relatively easy
Q168: When developing an advertising strategy,a company's creative
Q170: Advertisements that make explicit or implied comparisons
Q171: News features,speeches and special events are tools
Q172: Which of the following is the most