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    Principles of Marketing Study Set 1
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    Exam 11: Communicating Customer Value: Advertising and Public Relations
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    Which of the Following Works to Establish and Maintain Relationships
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Which of the Following Works to Establish and Maintain Relationships

Question 16

Question 16

Multiple Choice

Which of the following works to establish and maintain relationships with legislators and other government officials to influence legislation and regulation?


A) Global advertisers
B) Public affairs
C) Press agency
D) Investor relations
E) Lobbying

Correct Answer:

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