Which of the Following Is a NOT a Major Challenge

Multiple Choice

Which of the following is a NOT a major challenge for brands wishing to engage in online communities or social networks?

A) The costs of participation are too high for most companies.
B) Results of online participation are difficult to measure.
C) Marketers have little control over online content.
D) Users may resent the brand's intrusion into social dialogue.
E) Users may post derogatory remarks or evaluations