How Does a Company's Effective Use of a Customer Database

Multiple Choice

How does a company's effective use of a customer database benefit consumers?

A) Companies make name-brand products and images readily available to customers.
B) Companies tailor offers to customer needs and interests.
C) Customers receive better prices on products and services that they need.
D) Customers receive faster and more reliable service from companies.
E) Customers receive instant credit from more companies.