Seamus Has to Conduct Market Research on the Viability of His

Multiple Choice

Seamus has to conduct market research on the viability of his company's new product.While planning his research he needs to define its purpose-the conclusion he needs to reach at the end of the process.He should therefore develop a(n) ________.

A) problem statement
B) work plan
C) objectives document
D) statement of scope
E) statement of purpose