A Traditional Press Release Should ________

Multiple Choice

A traditional press release should ________.

A) be written directly to the ultimate audience, such as the readers of a newspaper
B) not follow the customary pattern for a positive message
C) extensively use positive, self-congratulatory adjectives and adverbs
D) cover multiple, unrelated new items that will interest a wide audience
E) present the good news first, followed by details and a positive close.