Why Are Persuasive Messages More Difficult to Write Than Routine

Multiple Choice

Why are persuasive messages more difficult to write than routine messages?

A) because they necessarily involve getting people to act against their own best interests
B) because they invariably convey negative news to the audience
C) because they are always unethical, and often illegal, to use
D) because they involve tricking the audience into believing that they have limited choice in a matter
E) because they ask audiences to give something of value or take substantial action