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    Business Communication Essentials Study Set 2
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    Exam 9: Writing Persuasive Messages
  5. Question
    Which of the Following Terms Stands for the Second Phase
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Which of the Following Terms Stands for the Second Phase

Question 75

Question 75

Multiple Choice

Which of the following terms stands for the second phase in the AIDA model of organizing persuasive messages?


A) intensity
B) investment
C) information
D) intimation
E) interest

Correct Answer:

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