In Marketing and Sales Messages,what Is the Primary Difference Between

Multiple Choice

In marketing and sales messages,what is the primary difference between selling points and benefits?

A) Selling points are ethical to use whereas benefits are not.
B) Selling points focus on the user rather than the product.
C) Selling points focus on the product rather than the user.
D) Selling points are unethical to use whereas benefits are not.
E) Selling points are abstract whereas benefits are concrete.