Multiple Choice
The price of a product can be a particularly tricky issue in any promotional message.You should always ________.
A) downplay the price
B) highlight the price
C) look for ways to increase the perceived value of the purchase
D) avoid using words such as "luxurious" or "economical" to characterize the price
E) leave out pricing information altogether
Correct Answer:
Verified
Correct Answer:
Verified
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