When Identifying Profitable Project Opportunities, Management Should

Multiple Choice

When identifying profitable project opportunities, management should

A) Focus only on cash returns and always move forward with the highest cash flow project first
B) Develop projects at the senior management level and, thus, ensure support down through the company
C) Concentrate first on the best opportunity in the strongest product category
D) First focus on opportunities that utilize the lowest amount of capital required
E) Search for opportunities that mesh with strategic plans and utilize the company's core competencies