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    Framework Marketing Management Study Set 1
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    Exam 10: Designing and Managing Services
  5. Question
    Unlike Physical Products, Services Cannot Be Seen, Tasted, Felt, Heard
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Unlike Physical Products, Services Cannot Be Seen, Tasted, Felt, Heard

Question 3

Question 3

Multiple Choice

Unlike physical products, services cannot be seen, tasted, felt, heard, or smelled before they are bought. This characteristic of services is known as ________.


A) inseparability
B) intangibility
C) variability
D) perishability
E) heterogeneity

Correct Answer:

verifed

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