Essay
When Yolanda went shopping, she paid a lot to buy a jacket that had a well-known designer's tag attached to it. After a few days, she came across a store-brand jacket that looked similar but was one-fifth the price of the one she had bought. She didn't give this a second thought because she was convinced that the designer label she had bought was worth it. What does this suggest about consumer psychology?
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Yolanda was using the price as an indica...View Answer
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