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    Exam 11: Developing Pricing Strategies and Programs
  5. Question
    Consumers Are Less Price Sensitive When ________
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Consumers Are Less Price Sensitive When ________

Question 57

Question 57

Multiple Choice

Consumers are less price sensitive when ________.


A) they buy high cost items
B) they frequently change their buying habits
C) there are more substitutes
D) there are more competitors
E) they do not readily notice higher prices

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