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  3. Study Set
    Framework Marketing Management Study Set 1
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    Exam 2: Developing and Implementing Marketing Strategies and Plans
  5. Question
    Good Mission Statements Are Essential to Being a Success in Business
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Good Mission Statements Are Essential to Being a Success in Business

Question 78

Question 78

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Good mission statements are essential to being a success in business. Describe the major characteristics that good mission statements should have.

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Major characteristics of mission stateme...

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