Essay
Describe either: a.) how Edward Bernays might have handled the Ludlow Massacre, or b.) how Ivy Lee might have orchestrated the "hearty breakfast" campaign.Note specific strengths and traits each person exemplified, and how those might translate into these historic public relations situations.How would have the tactics, and possibly the outcomes, differed?
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Bernays was keen on psychological insigh...View Answer
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Correct Answer:
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