For Public Relations Practitioners, the most Important Lesson Gained from the News

Multiple Choice

For public relations practitioners, the most important lesson gained from the News of the World scandal is that:

A) Even Rupert Murdoch is not untouchable.
B) Ethics in media are much different than ethics in public relations.
C) Trust and brand reputation are fragile commodities.
D) What is legal may not be ethical.
E) The public is very forgiving.