Can Corporate Web Sites Function as Useful Media Relations Tool

Multiple Choice

Can corporate Web sites function as useful media relations tool?

A) No, because journalists mistrust them.
B) Yes, because journalists always look for the easiest route to the story.
C) No, because editors require their staff to research their own stories.
D) Yes, because journalists use them to retrieve news releases, media kits and photographs.
E) It depends on whether the public relations professional makes an advance "pitch."