Multiple Choice
The centerpiece of Coke's Open Happiness" campaign was
A) using social media to focus on the unity of humanity.
B) highlighting Coke's bid for the World Cup.
C) encouraging product trials by opinion leaders.
D) using social media to outpace the recent Pepsi campaign.
E) going global with new soda flavors.
Correct Answer:
Verified
Correct Answer:
Verified
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